I firmly agree with this article. Macao and the Cotai Strip will only help introduce chinese to American brands.
Should Las Vegas worry about this new source of competition? Surprisingly, everyone we talked with says no. Simply because China is so heavily populated. “1.4 billion potential new customers certainly cannot be overlooked.” Nevada’s Lieutenant Governor Lorraine Hunt has made a strong push to get Chinese gamblers to come to Las Vegas. And she’s not concerned if those gamblers try Macau first. “As the global economy expands, so does Nevada’s opportunity for new customers and new business.”
Las Vegas casinos have learned that Macau is actually a very valuable recruiting ground for high rollers, many of who are offered free flights to Las Vegas so they can gamble in the sister properties in Nevada.
